Imaginary Authors: Turning Perfumery into Immersive Storytelling

It all started with the vision of Josh Meyer, a master perfumer driven not only to craft captivating scents but also to evoke deep emotions and memories. Meyer, alongside his creative director, Ashod Simonian, took this concept and pushed it beyond the imaginable. Following each fragrance's creation, the duo collaborates closely to pen stories inspired by the scents, crafting parallel tales that align perfectly with the aromas.